The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Featured Resources
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So You're Thinking About Homeschooling: Fifteen Families Show How You Can Do It
Confused and intimidated by the complexities of homeschooling, many sincere parents never get past the "thinking about it" stage. Now Lisa Whelchel - herself a homeschooling mother of three - introduces fifteen real families and shows how they overcome the challenges of their unique homeschooling situations. This nuts-and-bolts approach deals with common questions of time management, teaching weaknesses, and outside responsibilities, as well as children's age variations, social and sports invol...
America's Spectacular National Parks
The concept of the national park is an American contribution to world civilization, and it remains a defining characteristic of our country. From the rocky shore of Maine's Acadia to the barren crater and lush rain forest of Hawaii's Haleakala, America's national beauty is celebrated and preserved in its national parks. This book retells the history of each park, describes its most important features and wildlife, and reproduces its gorgeous scenery in full-color photographs that will enthrall a...
A Reason For® Spelling
A Reason For® Spelling combines the latest research on how children learn to spell with all the strengths of traditional programs. It teaches highfrequency base words, plus hundreds of other word forms. Values-based stories set the theme each week and help make spelling fun. You'll find product information about A Reason For® Spelling here.
Spell to Write & Read
This teacher's manual, written by a homeschool educator with experience as a professional school teacher and private tutor, shows how to teach reading the "write" way. By phonetically teaching spelling from the start as the backbone for reading, all children can be taught, regardless of learning styles, to read and spell. If your student knows how to read already, this program can improve his or her spelling. Find out more about this product here.
Pass Your New York DMV Test Guaranteed! 50 Real Test Questions! New York DMV Practice Test Questions
This book is written by a former DMV classroom instructor. He shares the 50 most common questions and answers to the New York DMV written test. A great guide to help your teen pass the DMV test on their first try.